At the heart of Finance of America Companies culture is an emphasis on caring for our communities, our employees and our customers. Finance of America Cares is our employee-funded and company-matched nonprofit whose mission is to strengthen our communities, enrich lives and inspire caring.

Finance of America Companies is happy to share our 2021 Cares Annual Report. This report provides an overview of Cares’ core programs, areas of focus, leadership, financial information and much more. The photos, quotes and data included in the report demonstrate the deep impact Cares made on stakeholders’ lives in 2021 as we pursued our mission of strengthening our communities, enriching lives and inspiring caring.

To stay up to date on Cares activities, please like and follow us on LinkedIn.

Four Core Programs

CARES Leaders

Photo of LouAnn Ross

LouAnn Ross

Executive Director, Cares
Finance of America Companies

I’ve heard it said that “Service is the rent we pay to live on this earth” and this has been a guiding principle throughout my life. I am honored to be a part of Cares because it provides me an opportunity to assist nonprofits in their important work and to assist our colleagues in times of personal hardship. With nearly 20 years of experience in nonprofit leadership, I am excited to move the mission and vision of Cares forward in partnership with the many wonderful volunteers and donors throughout Finance of America Companies. To know me is to know a few things. The first is that I love learning. I hold a bachelor’s degree and two master’s degrees – all with a focus on service. I also earned my doctoral degree in Leadership. The second thing to know about me is that I cherish my time serving my community through numerous volunteer activities and giving back to the nonprofit sector as an Adjunct Instructor in the area of nonprofit leadership. Finally, I am the happily married mother of two, proud Nonni (grandmother) of one cute granddaughter and an avid world traveler.

Photo of Waleed Yousef

Waleed Yousef

Community Outreach Project Manager, Cares
Finance of America Companies

I attended Arcadia University for International Studies and Philosophy, with a minor in Arabic and Economics and later returned for my International MBA. Post-graduation, I worked on several state political campaigns in the volunteer/field department before joining a prominent Philadelphia defense attorney. From there, I became the Director of Community Outreach for New Leash on Life, a dog rescue that pairs homeless dogs with nonviolent offenders to train the dogs for adoption and help inmates develop job skills. After my time with New Leash on Life, I became Dean of Pennsylvania Campuses for DeVry University where I worked with local and national nonprofits, assisting them with staffing and training for their employees and the communities they serviced. In my spare time, I’ve volunteered as a coach for several CrossFit recovery groups, helping people find and maintain sobriety through fitness.

CARES Board Members

Photo of Britany Luth

Britany Luth

President, Cares Board of Directors

Kindness matters. I’m so blessed to be a part of our amazing Cares team, who work tirelessly to inspire caring. Cares has a ripple effect across not only our local communities, but also the world. It’s amazing to see how many organizations we can assist. We receive a tremendous amount of support from the top down, and I love seeing people dedicate their time and money to serve others. I have been with Finance of America Reverse for almost 15 years in a variety of leadership roles and am currently Senior Vice President of Business Optimization. I was a founding Board member of FOA Cares when we started four years ago. I joined the Board as Vice President and am now the President of the Board. Prior to that, I was on the Board of Habitat for Humanity’s Tulsa chapter and have spent most of my adult life volunteering with organizations such as Junior Achievement, KIPP (Knowledge is Power Program), Parent Child Center and others.

Photo of Sheron Dinnoo

Sheron Dinnoo

Vice-President, Cares Board of Directors

To my core, I believe we are all here to accomplish something greater and truly make a difference. FOA Cares allows me to fulfill that purpose by promoting kindness and helping people in our local communities and within FOA. Through Cares, I’ve learned that collectively we can make more of a difference than we could individually. Cares solidifies the notion that the best part of FOA is its people and their dedication to share kindness. I began as a founding member of Cares and sat on the Board of Directors. Now, I serve as Secretary of the Board. I am also the Director of BXO Technology Services at FOA. Previously, I was a Business Relationship Manager responsible for standardizing end-user computing and branch technology across Finance of America Mortgage. Outside of work, I am on the finance committee and hold various other volunteer leadership roles at my local church.

Photo of Chrissy Allen

Chrissy Allen

Secretary, Cares Board of Directors

I have been a member of the CARES committee since 2020. Now I have the pleasure to serve as the Secretary of the Board of Directors. I joined CARES because I wanted to give back to my community and my co-workers, and to feel good helping others in need. Giving back reminds me that kindness does exist in this wild world we live in. Being kind is free and I try to always remember to be kind to everyone. You never know what each person may be facing. Do better, be better. I work for Agents National Title Insurance Company (ANTIC) as our Chief of Internal Operations. I live in Columbia, Missouri with my husband and our two sons. My favorite things include spending time with my friends and my dogs, and everything fitness, including barre workouts, yoga and hiking.

Photo of Marsjana Heimbuch

Marsjana Heimbuch

Treasurer, Cares Board of Directors

If I have extra time in my day, I want to use it to help others. Volunteering is an opportunity for me to give back in a way that I may not be able to financially. Years ago, I was a youth counselor and provided therapy for institutionalized juvenile delinquents. During that time, I learned the difference that even a small contribution can make in someone’s life. Our actions, no matter how small, can make an impact and that is so rewarding. I joined FOA Cares to get more involved with the Company, add value to the organization and, ultimately, to continue making a difference in others’ lives. Cares gives people an opportunity to work with others who share the same mission and who work as a team to help Cares continue to grow. I currently sit on the FOA Cares Board of Directors and serve as Treasurer. Additionally, I am the Finance of America Reverse Business Initiatives Manager responsible for special projects and event planning.

To learn more about our programs, or have questions about how to get involved,
e-mail for more information.


Finance of America Cares is a nonprofit corporation and is approved by the IRS as a 501(c)(3) nonprofit organization.
Contributions (or gifts) are tax deductible as allowed by law.