Equity tools to help serve, sell, and strengthen your business.

Meet client needs with financial products, services, and resources that offer specialty solutions for life’s many stages.


Diversify offerings, capture more opportunities, and empower clients to achieve financial goals. Partner with the industry’s #1 Wholesale Reverse Mortgage Lender*, Finance of America Reverse LLC, and expand options for clients looking to improve cash flow, purchase a second home, cover a major renovation, and more.


Bring the right tools to the job with Finance of America Home Improvement. With lower dealer fees, digital project management tools, and a simple mobile app offering instant approvals, increase job volume with a seamless loan experience that covers projects $2,000 to $75,000*.

Financial Advisors

Discover home equity solutions that optimize outcomes. Learn from the cornerstone educational partner of the Financial Planning Association (FPA) and the first reverse lender on Morningstar’s Advisor Workstation and give your clients the tools to thrive.